10 Best + Free YouTube & Video Marketing Courses [2024 April] (2024)

The digital era has propelled video marketing to the forefront of contemporary marketing strategies, especially on platforms like YouTube. Recognized for its immense reach and unparalleled engagement levels, video content has become an indispensable tool for brands, influencers, and enterprises alike. With its vast audience base, YouTube offers a unique platform for content creators and marketers to communicate their narratives, promote products, or simply connect with their audience on a personal level. To be effective in video marketing, however, one must master a blend of creative storytelling, technical prowess, and strategic planning.

Recognizing the pivotal role of video in today’s marketing mix, many online courses have been curated to offer insights into the domain of YouTube and video marketing. But with the ever-growing volume of courses available, identifying those that are thorough, updated, and genuinely beneficial can be challenging. Committed to championing excellence in online education, the DigitalDefynd team has meticulously sifted through numerous offerings to present a list of the Best and Free YouTube and Video Marketing Courses. Each course, structured by seasoned professionals in the domain, is designed to offer a well-rounded understanding of video marketing’s multifaceted world. Whether you’re a brand aiming to maximize its digital footprint, a content creator looking to amplify your reach, or simply someone curious about video marketing, our expert-curated list provides a comprehensive educational experience. Explore these courses to fully grasp and utilize the impact of video marketing in the contemporary digital era. You should also check out digital marketing certifications available online.

10 Best + Free YouTube + Video Marketing Courses [2024 April] [UPDATED]

YouTube Masterclass- Your Complete Guide to YouTube Course (Udemy)

The YouTube Masterclass course covers topics like the types of video setups and lighting recommendations. Understand how to start a YouTube channel and how to add channel descriptions and links. Know how to choose video titles and create clickable thumbnails. Learn how you can get discovered through YouTube and get more subscribers.Students must know the type of YouTube account they wish to start and create a Google account before opting for the course. The course includes a 30-Day-Money-Back-Guarantee for students who are unsatisfied with the course content.

Highlights –

– The program is compatible with both a mobile phone and a television screen

– Students will have lifetime access to the study material in the course

– Learners will receive a certificate after completing the program

– Students can view sample videos before opting for the course

– Case studies help learners understand the program in a better way

– Know how to grow through techniques like collaborations

– Understand live streaming on YouTube, YouTube Analytics, and how to make money through YouTube.

Duration: 5 hours (Self-Paced)

Rating: 4.4 out of 5

You can Sign up Here

Review: Very informative and useful for someone like myself wanting to start their own channel. Thank you, Phil and Mike. – Ray Beaupre

Top YouTube Marketing Courses (Includes Free Courses) (Udemy)

The courses cover topics like growing on YouTube and creating a successful channel. Understand how to make money on YouTube and create incredible videos. Learn how to use the right keywords to enable people to discover your videos. Understand how to optimize your YouTube channel and set up real-life marketing funnels. Know how to create attention-grabbing YouTube thumbnails. The paid courses include a 30-Day-Money-Back-Guarantee. Students can claim a refund if they are unsatisfied with a program’s content. Have a look at our compilation of Best Marketing Communications Courses.

Highlights –

– The courses are divided into levels like beginner, intermediate, and expert

– Students can view sample videos before opting for the programs

– Quizzes and practice tests help learners test their knowledge of the topics in the courses

– Learn how to create effective intros and outros for your videos

– Understand video editing techniques you can use to increase video engagement

– Know how to be confident while shooting videos

– The programs are compatible with both a mobile phone and a television screen

– Know how to create campaigns and learn how to generate traffic through YouTube Ads

Duration: (Self-Paced)

Rating: 4.2 out of 5

You can Sign Up Here

Free YouTube Creator Academy Lessons (Youtube)

The YouTube Creator Academy Lessons include channel foundations, content strategy, production, channel optimization, money and business, and YouTube policies and guidelines. Learn how to grow and sustain a loyal audience on YouTube. Know about the key strategies you must follow for success and how to set up a music channel on YouTube. Learn how to obtain crucial insights using tools like YouTube Analytics. Finally, understand how to express yourself and connect with the YouTube community.

Highlights –

– Course examinations help students test their knowledge of the lessons

– The lessons are divided into levels like beginner, intermediate, and advanced

– Students will receive a letter of completion after completing the lessons

– Know how to create thumbnails, write descriptions, and understand the copyright law

– Learn how to set up a business on YouTube, define your brand, and promote your business

– Understand the YouTube Partner Program and how you can earn money through it

Duration: Self-Paced

Rating: 4.6 out of 5

You can Sign Up Here

Related: How Can CEOs Use YouTube Marketing

Top Video Marketing Courses (Includes Free Courses) (Udemy)

The video marketing courses include topics like video production, the process of audiovisual production, and driving traffic through videos. Understand the benefits of video social media marketing and know how to write video scripts. Learn how to plan effective video campaigns. Then, understand how to engage your target audience in 30 seconds or less and conduct video SEO.The programs include a 30-Day-Money-Back-Guarantee for students who are unsatisfied with the course content.

Highlights –

– The programs are compatible with both a mobile phone and a television screen

– Students will receive a certificate after completing the courses

– Learners will have unlimited access to the study material in the programs

– The courses are divided into levels like beginner, intermediate, and expert

– Quizzes help students test their knowledge of the topics in the programs

– Learn how to use your smartphone for film editing

– Understand shooting techniques you can leverage to showcase your products

– Learn about design principles you can leverage while creating videos

– Students can view sample videos before opting for the programs

Duration: (Self-Paced)

Rating: 4.5 out of 5

You can Sign Up Here

YouTube Courses (SkillShare)

The YouTube courses include how to create irresistible thumbnails, how to create a successful YouTube channel, and how to create exciting travel videos. Understand how to leverage storytelling for a film. Learn how to increase your confidence in front of the camera and use tools like Adobe Premiere Pro. Understand the basics of using DSLRs and mirrorless cameras. Students can access the courses through SkillShare’s free trial. They can opt for the paid version of SkillShare if they wish to pursue more programs. You may like to check our take on the Best Brand Strategy Courses.

Highlights –

– The courses are divided into levels like beginner, intermediate, and advanced

– Students can view sample videos before opting for the programs

– Hands-on class projects help students test their knowledge of the courses

– Learners will have unlimited access to the programs

– Students can read the course transcripts to understand them in a better way

– Learn how to monetize your YouTube channel and learn insider tips and tricks

– Students can view the projects of other learners and use them as inspiration for their projects

Duration: (Self-Paced)

Rating: 4.6 out of 5

You can Sign Up Here

FREE YouTube Training (LinkedIn Learning)

The LinkedIn Learning YouTube courses include courses like creating and managing a YouTube channel, developing a YouTube strategy, and YouTube SEO. Learn how to advertise on YouTube through ad campaigns and understand how to set ad budgets. Understand how to establish a social media strategy and conduct a social media conduct. Finally, learn how to refine your content mix and optimize paid, earned, and owned media. Students can use LinkedIn Learning for free for one month. After that, they can opt for more programs if they purchase the paid version of LinkedIn Learning.

Highlights –

– Exercises help students understand the topics in the programs better

– Chapter quizzes help learners test their knowledge of the courses

– Students will receive certificates after completing the programs

– The courses are divided into levels like beginner, intermediate, and advanced

– The programs are accessible through both a tablet and a mobile phone

– Know how to create thumbnails, add comments, and other insider tips and tricks

– Students can create notes within the courses

– Question-and-answer forums help students clear their doubts

Duration: (Self-Paced)

Rating: 4.5 out of 5

You can Sign Up Here

Related: How Can CTOs Use YouTube Video Marketing

FREE YouTube Courses (Google Skillshop)

The YouTube courses cover the YouTube Music and the YouTube Asset Monetization programs. Learn about channel management principles that help music partners and artists thrive on YouTube. Know how to optimize an artist’s channel and content. Understand how to engage your audience, earn revenue, and how to monitor data using YouTube Analytics. Learn about rights management on YouTube, policies, and claims. The programs are ideal for advanced-level students.

Highlights –

– Students will receive a certification after completing the courses

– Learn how to create campaigns for user-generated content and customize content policies

– Students can take pre-course surveys before opting for the courses

Duration: Depends upon the program (Self-Paced)

Rating: 4.3 out of 5

You can Sign Up Here

FREE Video Marketing Courses (Skillshare)

The video marketing courses cover topics like making YouTube shorts, Google Ads, and YouTube Ads. Learn how to develop a video strategy and how to use it to grow your business. Understand how to use video editing software and learn how to track metrics. Know how you can drive traffic to YouTube. Learn how to set goals and conduct audits like content audits. Students can access the video courses through SkillShare’s free trial. They can opt for the paid version of SkillShare if they wish to pursue more programs. Check out our curation of Best Online Courses Courses.

Highlights –

– Students will have unlimited access to every class

– Hands-on projects help learners understand the programs in a better way

– Students can create study notes within the courses

– Learners can view the projects of other students and use them as inspiration for their projects

– Benefit from downloadable resources like content calendars

– Students can view sample videos before opting for the courses

Duration: (Self-Paced)

Rating: 4.3 out of 5

You can Sign Up Here

FREE YouTube Course: Learn How to Grow Your YouTube Channel (HubSpot Academy)

The YouTube course will teach students how to build their audience and brand through YouTube. Learn how to create a successful YouTube channel and create engaging videos that people want to share. Understand how to optimize videos for higher visibility, such as through keywords, video titles, file names, and descriptions. Know how to obtain more channel views and subscribers.

Highlights –

– Students can view a sample video before opting for the course

– Quizzes help learners test their knowledge of the program

– Students can read the video transcript to understand the course better

Duration: 1 hour (Self-Paced)

Rating: 4.3 out of 5

You can Sign Up Here

Related: Ways How Content Marketing Empowers Sales Teams

FREE Video Marketing Course: Learn How to Get Started with Your Video Marketing Strategy (HubSpot Academy)

Learn how to create a successful video marketing strategy. Know about the key video metrics that businesses must track and analyze. Understand the three stages of video production: pre-production, production, and post-production. Know about the best types of videos businesses can leverage to engage with their audience. The course is ideal for aspiring video producers, professionals, and content producers.

Highlights –

– Students can read course transcripts to understand the program in a better way

– Practical exercises help learners understand the course better

– Quizzes help students test their knowledge

Duration: 2 hours (Self-Paced)

Rating: 4.1 out of 5

You can Sign Up Here

DigitalDefynd champions the transformative power of YouTube video marketing, recognizing its unparalleled ability to connect brands with global audiences. Our meticulously curated YouTube Video Marketing courses are designed to equip marketers and creators with the skills to craft compelling content, optimize channel performance, and harness analytics for strategic insights. By partnering with leading educational platforms, we ensure access to courses that blend creativity with data-driven marketing strategies. As your trusted guide in the digital marketing landscape, DigitalDefynd invites you to unlock the potential of YouTube marketing, empowering you to captivate audiences, drive engagement, and achieve your branding objectives with precision and creativity.